Jul 10, 2025

By ScaleMates Editorial
If you treat your Operating Partnership like a job, you will earn a salary. If you treat it like an asset, you will build wealth.
The unique power of the Operator model is that it uncaps your earning potential. But to unlock that potential, you need to understand the math of valuation. You need to understand the Multiple.
The Mathematics of Wealth
In franchising, businesses are typically valued at a multiple of their EBITDA (profit). Let's say your industry trades at a 4x multiple.
This means for every $1.00 of annual profit you generate, the business becomes worth $4.00 more.
If you have an equity stake (or a phantom equity agreement), this is your leverage point.
Strategy 1: The Expense Audit
Let’s say you find a way to cut waste and save $10,000 a year.
As a Manager: You might get a "good job" and a pat on the back.
As a Partner: You just increased the enterprise value by $40,000 (4x $10k). If you own 20% of the business, you just put $8,000 of equity value in your pocket, plus your share of the annual cash saving.
Strategy 2: Driving Flow-Through
Top-line sales are vanity; bottom-line profit is sanity.
Don't just chase sales. Chase profitable sales. Focus on high-margin add-ons. Focus on labor efficiency.
Every dollar that "flows through" to the bottom line is wealth you are building for your future exit.
Strategy 3: The Multi-Unit Multiplier
The ultimate earning hack is scalability.
If you run one unit perfectly, your Franchisee partner will want to open a second.
Usually, the operator for a second unit gets equity in that one too.
Now you have two streams of cash flow and two assets growing in value.
The goal is to become so indispensable that your partner cannot grow without you. That is when you command the highest equity percentages.